Overview

Childhood obesity is a severe problem in the United States, putting children and adolescents at risk for poor health. Obesity can affect all aspects of children, including their psychological and cardiovascular health. The most important cause of childhood obesity is the high-calorie, high-sugar diet. Therefore, healthy eating and exercise habits are key to low the obesity rate.

Demographic Research

Obesity Rate by Country

Percentage of total population with BMI > 30

Childhood Obesity Rate in the U.S.

Numbers about the Issue

14.4M

127M

2x

2/3

Children in the United States are overweight

Annual cost of treating childhood obesity-related diseases

Consumption of soft drinks and juice drinks has more than doubled today than it was in the 1970s

Of calories consumed by children and adolescents in 2018 came from ultra-processed foods

Target Audience

Based on the audience above research, I targeted "blue-collar households between the ages of 26-41," aka millennials, but with a lower income level. This is according to the CDC report. Due to the lack of healthy eating concepts and nutritional education, their children are more likely to be obese than children from other families. The organization will improve this phenomenon through a series of activities and interactions.

Logo Design Process

Sketches & Comps

Final Logo

Ad Series

Concept

A study found that children who ate healthier at a young age had a significantly lower risk of developing cardiovascular disease as they grew up. They also tended to maintain a healthy diet as adults. Therefore, with the main message of cultivating healthy eating habits early, I came up with this ad concept, which is slightly different from the concept in the later works.

Posters

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Website Mockup

01 Home

02 Call-To-Action

03 About

04 Learn

Clickable Prototype

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